Cookies are small text files stored in a computer or mobile device's browser when someone visits our website. When the website is re‑visited, we can then recognize you, even if we do not know who you are. With Cookies, we temporarily save information concerning your access to our website and application.

1.1 Session and Permanent Cookies

Cookies may save files for a longer period or temporarily on your device:
• Session Cookies: A Cookie that stores your actions as you navigate from page to page within our website. Session Cookies are only stored temporarily and are deleted when you close the browser.
• Permanent Cookies: A Cookie that enables us to store your preferences and settings so that these are available when you next visit our website. Permanent Cookies are deleted after a specific period.

1.2 First / Third Party Cookies

Cookies may be implemented by us or by a third party:
• First Party Cookie: First‑party Cookies are set by us as the controller or by our processors. We are responsible for the related data processing and use the data collected via first‑party Cookies for our own purposes, regardless of who developed the cookie.
• Third Party Cookie: Third‑party Cookies are set by entities other than the website operator, for example by service providers or social networks. They may be used to track user behaviour on our website and across other websites, in particular for personalised advertising. The data collected via third‑party Cookies is processed by the respective third party for its own purposes, either as an independent controller or, in some cases, as a joint controller with us. We do not control the storage period of these Cookies.

1.3 Type of Cookies

We generally use Cookies belonging to the following categories:
 

Category	Description
Necessary Cookies	These Cookies are essential in order to enable you to use our website and its features. The information collected by these Cookies relates to the operation of our website, for example language detection, scripting language and security tokens to maintain secure areas of our website.
Performance and Analytics Cookies	These Cookies collect anonymous information about how you use our website, for example which pages you visit most often, whether you receive any error messages, and how you arrived at our website. They are also used to track details such as the number of unique visitors and pageviews to improve user experience. The information collected by these Cookies is used only to improve your use of our website and never to identify you.
Functional Cookies	These Cookies remember choices you make, for example the country you visit our website from and any changes you have made to text size or other parts of web pages that you can customize, in order to improve your experience of our website and to make your visits more tailored and enjoyable. The information these Cookies collect may be anonymized and cannot be used to track your browsing activity on other websites.
Third‑Party / Embedded Content	These Cookies enhance the experience of Website users. These Cookies allow you to share what you've been doing on our website with social media organizations. We have no control over the information collected by these Cookies.

We use Cookies to personalize content and advertisements, provide social media features and analyze hits on our website. We also pass on information about your use of our website to our partners for social media, advertising, and analysis purposes. Our partners may combine this information with other data that you have already provided to them, such as when you are a customer of our partner or have a user account with our partner, or with data that they have collected as part of your use of the services.

Within the scope of the GDPR, the legal basis for processing your personal data with Cookies is our legitimate interest in ensuring that our website works properly (Article 6(1)(f) GDPR) and, for all other purposes, your consent (Article 6(1)(a) GDPR).

We are allowed to store Cookies on your device if this is strictly necessary for the running of this website and/or this application. For all other types of Cookies, we obtain your consent.

Below you will find tables describing the Cookies we use on our website, including their purpose, type, and storage period.

2.1 Necessary Cookies

Name of the Cookie	Name of the application	First Party / Third Party	Purpose of the Cookie	Type & Expiry	Storage Period
_cc_dnt	Audi F1 Webshop (SFCC)	First Party	Stores cookie consent / DNT preference	Session	Session
dw_dnt	Salesforce Commerce Cloud	First Party	Tracks opt‑out preference	Session	Session
dwsid	Salesforce Commerce Cloud	First Party	Session identifier	Session	Session
notice_preferences	Audi F1 Webshop	First Party	Stores cookie preferences	Persistent (~1 year)	Up to 1 year
sid	Salesforce Commerce Cloud	First Party	Session security identifier	Session	Session
dwsecuretoken_*	Salesforce Commerce Cloud	First Party	Secures the storefront session when using HTTPS	Session	Session
dw_cookies_accepted	Audi F1 Webshop	First Party	Records shopper acknowledgement of cookie usage	Session	Session
dw_TLSWarning	Audi F1 Webshop	First Party	Identifies browsers that do not support required TLS versions	30 days	30 days
cqcid	Commerce Cloud Einstein	First Party	Hashed ID for an unregistered shopper	Session	Session
cquid	Commerce Cloud Einstein	First Party	Hashed ID for a known shopper	Session	Session
__cqact	Commerce Cloud Einstein	First Party	Queues browser activities until they are sent	Session	Session
__cqviews	Commerce Cloud Einstein	First Party	Stores recently viewed recommendations	Session	Session
__cqsviews	Commerce Cloud Einstein	First Party	Stores products from last search results	Session	Session
__cqcviews	Commerce Cloud Einstein	First Party	Stores products from last viewed category page	Session	Session
__cq_anchor	Commerce Cloud Einstein	First Party	Stores anchor products for recommendations	Session	Session

 

2.2 Functional Cookies

Name of the Cookie	Name of the application	First Party / Third Party	Purpose of the Cookie	Type & Expiry	Storage Period
GlobalE_CT_Data	Global‑E	Third Party	International checkout handling	Persistent (~1 year)	Up to 1 year
GlobalE_Data	Global‑E	Third Party	Localization & currency handling	Persistent (~1 year)	Up to 1 year
GlobalE_Full_Redirect	Global‑E	Third Party	Country redirect	Session	Session
ab_cname	Audi F1 Webshop	First Party	Channel identification	Session	Session
channelcloser	Audi F1 Webshop	First Party	Marketing channel tracking	Persistent (~1 year)	Up to 1 year
channelflow	Audi F1 Webshop	First Party	Channel flow tracking	Persistent (~1 year)	Up to 1 year
channeloriginator	Audi F1 Webshop	First Party	Channel attribution	Persistent (~1 year)	Up to 1 year
persistentBasketCount	Audi F1 Webshop	First Party	Stores cart item count	Session	Session
dwcustomer_*	Salesforce B2C Commerce Storefront	First Party	Identifies a registered shopper when Remember Me is enabled	180 days	180days
dwac_*	Salesforce B2C Commerce Storefront	First Party	Stores analytics data such as session ID, currency, time zone	Session	Session
dwpersonalization_*	Salesforce B2C Commerce Storefront	First Party	Tracks participation in A/B tests	180 days	180 days
dwsourcecode	Salesforce B2C Commerce Storefront	First Party	Stores campaign and affiliate source codes	0–999 days	0–999 days
__cq_uuid	Commerce Cloud Einstein	First Party	Random user ID for analytics and activity tracking	13 months	13 months
dw_store	Salesforce B2C Commerce Storefront	First Party	Stores store ID for store-specific pricing and promotions	180 days	180 days
dw_effective_time	Salesforce B2C Commerce Storefront	First Party	Stores effective time for Shop the Future feature	Session	Session
__cq_bc	Commerce Cloud Einstein	First Party	Stores recent shopper activity history	30 days	30 days
__cq_seg	Commerce Cloud Einstein	First Party	Stores inferred shopper segments	30 days	30 days
__cq_dnt	Commerce Cloud Einstein	First Party	Indicates opt-out from Einstein tracking	Session	Session

 

2.3 Performance and Analytical Cookies

Name of the Cookie	Name of the application	First Party / Third Party	Purpose of the Cookie	Type & Expiry	Storage Period
dwanonymous_*	Salesforce Commerce Cloud	First Party	Anonymous shopper identification	Persistent (~1 year)	Up to 1 year
s_cc	Adobe Analytics	Third Party	Checks if cookies are enabled	Session	Session
s_fid	Adobe Analytics	Third Party	Visitor ID fallback	Persistent (~2 years)	Up to 2 years
s_ivc	Adobe Analytics	Third Party	Interaction validation	Persistent (~1 year)	Up to 1 year
s_vi	Adobe Analytics	Third Party	Unique visitor ID	Persistent (~2 years)	Up to 2 years
s_vnc365	Adobe Analytics	Third Party	Visit number counter	Persistent (~2 years)	Up to 2 years
utag_main	Tealium	Third Party	Tag management	Persistent (~1 year)	Up to 1 year
__anact	Salesforce B2C Commerce Storefront	First Party	Transfers analytics-related data to the frontend	Session	Session
uuid	Commerce Cloud Einstein	Third Party	Random user ID for Einstein analytics	30 days	30 days
bc	Commerce Cloud Einstein	Third Party	Stores recent shopper activity history	30 days	30 days

 

2.4 Marketing Cookies

Name of the Cookie	Name of the application	First Party / Third Party	Purpose of the Cookie	Type & Expiry	Storage Period
APISID	Google	Third Party	Advertising personalization	Persistent (~2 years)	Up to 2 years
HSID	Google	Third Party	Security & fraud prevention	Persistent (~2 years)	Up to 2 years
SAPISID	Google	Third Party	Advertising personalization	Persistent (~2 years)	Up to 2 years
SID	Google	Third Party	Authentication & ads	Persistent (~2 years)	Up to 2 years
SIDCC	Google	Third Party	Security cookie	Persistent (~2 years)	Up to 2 years
SSID	Google	Third Party	Authentication	Persistent (~2 years)	Up to 2 years
_Secure-1PAPISID	Google	Third Party	Advertising & security	Persistent (~2 years)	Up to 2 years
_Secure-1PSID	Google	Third Party	Advertising & security	Persistent (~2 years)	Up to 2 years
_Secure-1PSIDCC	Google	Third Party	Advertising & security	Persistent (~2 years)	Up to 2 years
_Secure-3PAPISID	Google	Third Party	Advertising & security	Persistent (~2 years)	Up to 2 years
_Secure-3PSID	Google	Third Party	Advertising & security	Persistent (~2 years)	Up to 2 years
_Secure-3PSIDCC	Google	Third Party	Advertising & security	Persistent (~2 years)	Up to 2 years
__cq_recoUUID	Commerce Cloud Einstein	Third Party	Tracks recommendation requests and clicks	Session	Session
__cq_banditPrediction	Commerce Cloud Einstein	Third Party	Tracks contextual bandit predictions	Session	Session

We use third-party services on our website, which may also employ Cookies or similar technologies. An overview of these third-party services and their use of Cookies is provided in the table below.
 

Name of the Third‑Party Service	Purpose of Processing	Legal Basis of Processing	Processed Data	Storage Period for Data Collected
Global‑E	International checkout handling, localization, currency handling, country redirect	Contract (GDPR Art. 6(1)(b))	Order information, country/location, currency preference, IP address, online identifiers	Session to up to 1 year
Adobe Analytics	Website analytics, visitor identification, interaction validation, visit counting	Contract (GDPR Art. 6(1)(b))	Online identifiers (cookie ID), IP address, device/browser information, usage data	Session to up to 2 years
Tealium	Tag management	Contract (GDPR Art. 6(1)(b))	Online identifiers, event and interaction data	Up to 1 year
Google	Advertising personalization, authentication, security, fraud prevention	Consent (ads) / Legitimate Interests (security)	Online identifiers, IP address, device information, advertising data	Up to 2 years

3.1 Can I object to the processing of my personal data?

You have the right to object to the processing of your personal data in connection with third-party service providers. Further information on your rights as a data subject is available in our Privacy Policy.

3.2 Who will receive my personal data?

Your personal data collected and processed through the use of third-party services may be accessed by the respective service providers’ engineers, employees and consultants. General information on further recipients of your personal data is available in our Privacy Policy. Appropriate technical and organisational measures are implemented to ensure security and confidentiality at all times.

3.3 Will my personal data be transferred to a third country?

Your personal data may be processed or hosted in jurisdictions outside your country of residence, which may allow access by public authorities in accordance with local legal requirements. Where mandated by applicable law, such international transfers will only take place with your prior express consent. Additional details on cross‑border data transfers can be found in our Privacy Policy.