This Privacy Notice (“Notice�) provides necessary information required by the EU General Data Protection Regulation (“GDPR�) and/or the UAE laws on how adidas (“adidas�, “we�, “us�) collects and uses information about you that is provided by you directly and indirectly or others. When the information allows us to identify you as an individual independent from others, it’s called “personal data� under the GDPR and/or the UAE laws.

Additionally, you should also read any privacy notices displayed when you provide personal data to us as they provide details of the specific scenario which may not be covered by this Notice.

If you access any of our platforms by using a Virtual Private Network (also known as “VPN�) to interact with us – including making purchases - in a country that is not your current or residential country where GDPR is the governing privacy law, please read the privacy notice displayed at that specific platform or portal to understand how the responsible entities, our affiliated brands and adidas subsidiaries at that country use and protect your Personal Data as local national requirements may be different from the GDPR.

We will routinely review the content of this Notice and make minor adjustments and corrections as necessary. As required by law, when we make any significant changes that would have an impact on your rights and your Personal Data, we will announce these changes in advance, and make sure you are informed of these changes, which may require us to send you an email announcement.

The [Data Controller] responsible for protecting your Personal Data and complying with applicable national legislation governing the use of your Personal Data is:

adidas Emerging Markets LLC Dubai Design District, Building 2, Level 4, Dubai, UAE (“adidas�)

Please kindly contact [PLEASE INSERT CONTACT DETAILS OF RELEVANT TEAM OR INDIVIDUAL RESPONSIBLE FOR THE PRIVACY NOTICE ] if you wish to exercise your rights under the UAE laws as applicable in the Emirate of Dubai

These are the categories of Personal Data we collect directly or indirectly from you:

IDENTITY INFORMATION - Any information that identifies you as an individual, living person. This includes: name [first, last, initials], Date of Birth, e-mail address, phone number, unique consumer identifier number (including your Membership member ID, or ID from any adidas Platform), nickname, password, social media identifiers and handles, your device fingerprint (including your browser fingerprint), gift card codes that are assigned to you, and the IP address of your browser.

CONTACT INFORMATION - Any information we can use to contact you. This may include: your phone number, shipping and billing address, e-mail address, Messenger ID, social media handle, any other communication channel you have used to contact us for more information.

PAYMENT, PURCHASE AND TRANSACTION INFORMATION - Any information we use to complete or in relation to your purchase record and invoice. This may include: your payment information (credit card details, or bank details, or payment platform details), payment risk profile (provided to us by our payment risk solution), shopping cart details (your ordered items), delivery details, shipping and billing address, customer order number, purchase history with adidas, receipt number, transaction ID, invoice ID, retail store transaction ID, purchase value, order confirmation number, order tracking number.

MEASUREMENTS - Any information we can use to make sure your gear fits. This may include: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement.

LOCATION INFORMATION - Any information we can use to know or guess where you are, real time or otherwise. This may include: your residential location, current log-in location [IP address], real-time device location information via device sensors and signals, GPS location (if you wish to share us, for example through your mobile device settings), or information that helps us guess where you may be such as the specific adidas site you have visited that might give us clues about where you are, or when you “check-inâ€� to an event or website on a social media page indicating location and if it is shared with us.

MEMBERSHIP ADMINISTRATION INFORMATION - Any information related to your Creators Club membership. This include: acquisition source ID (where you signed up to our membership), your membership country, Creators Club Member ID, date you became a member, store ID (if you signed up in a retail store including a franchised store), membership points, engagement history, rewards history, membership vouchers assigned to you.

BEHAVIOURAL AND PREFERENCE INFORMATION - Any information which indicates your preference whether explicitly – if provided by you – or inferred. This may include: activity preference (sports), event participation information, exercise plans, in-store digital interactions, site/brand preference, language preference, product and product attributes preferences, store location preferences, your shopping history (all items in shopping carts), Wishlist items, any “preferenceâ€� details you provided to us in your profile and Platform setting, any information you provide to us when you interact with our communities such as adidas Runners, participate in events or campaigns as a trainer, team member, a participant or as a promotor of our events.

BROWSING INFORMATION - Any information on. your browsing behaviour. This may include: browser name, IP address (including hashed IP address), clickstream data, data and time of site visits, time remained on site, pages visited, and the links you have clicked in our marketing messages or website , the referral URL that brought you to our site.

MOBILE DEVICE INFORMATION - Any information related to your mobile device. This may include: device EUI, device ID, device fingerprint, IP/Wifi Information, operating system, data stored on device when access is granted, log information when access to device (such as camera) is granted.

SOCIAL MEDIA INTERACTION AND ACTIVITY - Any information about you we obtain through different social media channels such as Facebook, Instagram, Google, etc., when we use these channels for advertising, analytics purposes or to enrich your profile with adidas. This may include: any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likesâ€� and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handlesâ€� or “hashtagsâ€�, comments or messages you shared with us publicly or privately on social media platforms. Also, we may be able to obtain information indirectly from social media companies (Facebook, Google, etc.) when we advertise on these platforms, which may include your participation and membership on particular topics and/or groups, your profile settings and preference, your behaviour on different platforms owned by the same company.

CORRESPONDENCE - Any correspondence you have with Customer Service teams, and/or our employees and personnel. This may include: written correspondence with us (email or post or messages to our platforms), and voice recording made by Customer Service when we have the right to do so.

IMAGE AND RECORDING - Any image, voice or video recordings we have captured or obtained where you may be identified. This may include: CCTV footages, photos taken in our retail stores and/or at events, video recordings made during events or specific interactions, voice recording made during events or interactions (excluding correspondence with Customer Service), any images you share with us through social media.

FITNESS ACTIVITY INFORMATION - Any information connected to your fitness activity which you track using our Platforms (including adidas Running and Training). This may include: activity type, distance, exercise duration, exercise routine (start and finish time), fitness score, pace, space utilisation data, speed.

HEALTH INFORMATION - Any information that relates to your health or vitals such as your body mass index (BMI), heartbeat per minute, or information of any disability. This is used only when you have allowed us to use it – with your consent - for specific reasons and purposes.

PERSONAL OPINION - Any opinion you share with us that indicate your point of view and comments. This may include when you provide us feedback and review rating our service or products, or if you participate in any product research and development discussions.

SENSITIVE PERSONAL OPINION - Any opinion you share that may indicate or reveal certain characteristics about you including your political view, your sexual orientation, information about race and ethnicity, religious or philosophical beliefs, trade union membership or health. This is used only when you have allowed us to use it – with your consent - for specific reasons and purposes.

Your Personal Data is used for the following purposes:

a) "COOKIES" NOTICE: Installing Cookies, Pixels, Tags, and other Technologies on Your Browser to Collect Your Device Information and Track Your Activities on Ours and Other Platforms;

b) Operate adidas Online Shop and adidas Platforms;

c) Display Targeted Advertisements and Send Individualised Marketing Messages;

d) Administer adidas Membership Programmes and Organise Events and Activities;

e) Improve and Develop adidas Brand Products and Services; and

f) Comply with Legal Obligations.

In order to carry out these purposes, we will be sharing your data with other adidas companies, including adidas AG (Adi-Dassler Str. 1, 91074 Herzegenaurach, Germany), adidas International Trading AG (Platz 1b, 6039 Root D4, Switzerland), adidas International Marketing B.V. (Hoogoorddreef 9a, 1101 BA Amsterdam, The Netherlands) and runtastic GmbH (Pluskaufstraße 7, 4061 Pasching, Austria).

Your Personal Data may be kept for up to 24 months after inactivity, except for the data is required to be deleted earlier or kept longer for legal reasons specified by law.

You can find a list of Data Recipients who processes your Personal Data under Responsible Entities’ instructions below. The list is subject to change as necessary.

COMPANY - SERVICE

adidas International Marketing B.V. - Webshop operations & Marketing Services

Demandware Inc.| USA - Website Hosting

Adyen | Netherlands - Payment Processes

InfoSys Technologies Ltd. | India, EPAM | Belarus - Website Development

Adobe Analytics | Ireland, Google Analytics | USA - Web Analytics

Sprinklr | USA, Olapic Inc. | USA - Social Media Analytics

Flurry | USA, Apps Flyer | Israel - Mobile App Analytics

Medallia Inc. | USA, Qualtrics LLC | USA - Net Promoter Score

act.3 | Germany, cip Trademarketing GmbH | Germany - Event Management

Neolane Ltd. | France - Marketing

Batterii LLC | USA - Consumer Insights

TBWA Worldwide Inc. | USA, Media Monk Netherlands, IRIS | Australia - CRM Agencies

Olapic, Inc. | USA - UGC Support Partners

adidas affiliates | globally - Consumer Relationship Management

Teleperformance | Germany - Customer Service

DHL | Germany - Product Delivery

Feedzai | Germany - Fraud Prevention

PayPal | USA - Payment Service

Apple Pay, Google Pay | USA - Mobile Payment

Facebook (WhatsApp, Instagram) | USA - Social Media Interaction

Twitter | USA - Social Media Interaction

Google | USA - Social Media Interaction

Runtastic | Austria - Health and Fitness Community

Google Analytics | USA - Analytics

Adobe Analytics | USA - Analytics

Anatwine Limited | UK - Consumer Experience

MediaCom | UK - Advertising Partner

Salesforce - CRM Software | Data Analytics

Wunderman - Email Marketing Services

Stuffstr Limited - Selling Partner

Webhelp – Customer Service Provider

​Fit Analytics GmbH – Size Reccomnedation Provider

Bazaarvoice, Inc | USA – Ratings analytics Provider

mParticle Inc | USA – Mobile App analytics

​Amplitude Inc | USA – Mobile App analytics

Appsflyer Ltd | Israel – Mobile App analytics

Visenze Pte. Ltd | Singapore - Visual Search Provider

​Vyking Limited | UK - Augmented Reality Services Provider

​Akamai Technologies GmbH | US – website traffic management

​Tealium | US - Tag manager

Decibel Insight Ltd | UK – Non-Marketing Site/App Business AnalyticsCertona Corporation | US - Ab

​testing & personalization

​Bing (Microsoft Corporation) | US – Social Media Interaction

​Pinterest Inc. | US – Social Media Interaction

​Snap Inc. | US – Social Media Interaction

Instana Inc. | US – Site Diagnostics and Analytics

Where your personal data may be used by non-adidas Data Controllers via adidas platforms, applications or elsewhere for their own purposes, please consult the privacy notice of the non-adidas Data Controller for more information about how they handle your personal data.

Depending on the Personal Data processing activity, your Personal Data is shared with different other adidas entities, and third parties located in a different country. We comply with all local legal requirements to ensure your Personal Data is secured and safe when it is being transferred to a different country (including access).

We implement appropriate technical and organisational measures to address the risks corresponding to our use of your Personal Data, including loss, alteration, or unauthorised access to your Personal Data, and empowering you to exercise your rights. We require our service providers to do the same through contractual agreements. However, you should be aware that any transmission of your Personal Data through the internet is at your own risk. We can only protect your Personal Data when we have it.

If you have any general questions or require immediate assistance and support concerning your rights or how we use your Personal Data, please contact dataprotectionuae@adidas.com

We review and update the Privacy Notice periodically to reflect any changes resulting from our day-to-day business operations. You can always check the date of the Privacy Notice to find out when we last made any changes. We will notify you when we make significant changes that you must be aware of.